Aeshia DeVore Branch is leading an emerging group of young women who are entering the world strong, motivated, and confident health leaders and journalists. Starting a foundation from scratch is no easy feat – but this activist has grown Teen Diaries Foundation into a life-changing foundation for young girls who are now getting jobs at publications such as Nylon, Essence, Us Weekly, and Refinery 29. During this time, she also founded Pretty Girls Sweat after learning about the staggering childhood obesity epidemic.
Although she has grown two recognizable and empowering brands, her true strength is in her ability to pour everything she can into her own daughters and young women around the country. Aeshia gets honest about what motivates her, what keeps her fit, and how her children have constantly proven people wrong with her constant support.
Aeshia is living her dream. The social entrepreneur, born in Queens, NY, unites and empowers girls to be health leaders in their communities. The alarming childhood obesity epidemic along with the void of entertaining yet positive fitness content and fitness events for female students (13-22) and young professionals (22 and up) led to the conception and rapid growth of her passionate venture. Aeshia leads business development, marketing, sales, and event execution and has been responsible for bringing on clients and partners including adidas women, Aquafina, Nike, Banana Republic, YMCA, Essence, Samsung and Girl Scouts of the USA. Before creating PRETTY GIRLS SWEAT, Aeshia thrived in the TV industry for over nine years – working her way up from an intern at ABC to a producer on Sundance Channel’s celebrated, primetime series ICONOCLASTS (via @radical.media), which enabled her to work with her idol, Dr. Maya Angelou. The former high school athlete (track, volleyball, and basketball), a graduate of Middle Tennessee State University (Bachelor of Science degree in Mass Communications), and proud member of Alpha Kappa Alpha Sorority, Inc. was also a model for Wilhelmina in New York City. An enthusiastic philanthropist, Aeshia’s community efforts have been highlighted on television networks such as ABC, Centric, and BET as well as in several publications and websites including Essence, Huffington Post, USA Today, MadameNoire, and Upscale Magazine. Aeshia also co-founded the Teen Diaries Foundation in 2007 to provide virtual mentorship for female students in cities all over the nation. The organization, which has served over 20,000 multi-cultural women, has raised over $100k since becoming a 501c3 nonprofit in 2013. The wife and mother of three girls currently resides in the Atlanta, GA area and enjoys reading inspirational books, listening to music, eating great food with friends, and enjoying the outdoors. Stay connected with @AeshiaDeVoreBranch on Instagram!It's important to focus on what your mate cares about not what you THINK your mate cares about. - Aeshia DeVore Branch Click To Tweet Sometimes you have to say no, don't say no to everything, but pick and choose so that you don't burn out. Do what you can and do the best at that! Click To Tweet